April 10, 2022: Check out the discussion on Hacker News
Last summer, Apple announced that as part of their iCloud+ service expansion, a new feature named Hide My Email was launching. The feature received little fanfare and was mainly swept up in the plethora of other news from WWDC. After using it for nearly a year, I think we’ve done it a bit of a disservice.
Hide My Email is a simple feature that creates randomly generated email addresses on-the-fly. Since the system-wide inclusion of the feature last fall, I’ve come to love it. Here are a few of the main reasons why:
It’s inventible - the more time spent online, the higher the likelihood that your inbox fills to the brim with unwanted messages from spammers and marketers. Any step I can take to prolong the useful life of my email address is a massive win in my book. Couple this with the privacy benefits, the system-wide integration, and that the service is included in any iCloud storage plan, and I’m sold. I’ve found myself changing the email on sites I won’t trust with my email and swapping out nearly all of my newsletter subscriptions with unique addresses.
It’s important to note that you shouldn’t use Hide My Email for everything. For example, you probably don’t want to use a random address for critical services such as online banking. If you trust the bank with your money, you can probably trust them with your email. I’d also think through those sites that may use your email to help others find you, such as social media accounts. If you’d like your contacts to find you automatically, you’ll need to use an email they know of.
I’m a huge fan of the service and think the practice of a unique email per site is nearly as essential as using a unique password. When it’s this easy, you have no excuse. Finally, if you think emails don’t leak, or it’s not a security risk to use the same email everywhere, I’d suggest checking out Have I Been Pwnd.